Internet Marketing

Atreyi kankanhalli department of information systems national university of singapore singapore atreyi at compnusedusg. This research paper investigates the impact of marketing strategy on business performance with special reference to the selected smes in oluyole local government area ibadan nigeria.

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Issn 2055 0111print issn 2055 012xonline marketing strategies and the performance of small and medium enterprises in akwa ibom state nigeria ebitu ezekiel tom phd department of marketing university of calabar nigeria.

Impact of online marketing on business performance. Yang yang department of information systems national university of singapore singapore yang12 at nusedusg. The purpose of the study is to identify linkages between social media and business process performance by. Internet marketing and performance of small and medium enterprises in nairobi county by lorraine wahu kithinji a research project presented in partial fulfillment of the requirement for the award of the degree of master of business administration shool of business university of nairobi october 2014. Page 4 certificate this is to certify that the dissertation entitled impact of social media marketing on performance of micro and small businesses is the bonafide research work carried out by mrs. Literature review of this study draws together relevant research and literature on this topic based on which the conceptual framework is formed. The impact of social media marketing on online small business performance. The impact of e marketing use on small business enterprises marketing success. The results of this study have major implications for the marketing domain as they stress. The survey research design method was used in this study which involves using a self design questionnaire in collecting data from. We explore the impact of social media technologies on intra and inter organizational processes in the on line gaming and advertisement industry. Findings reveal that the use of em tools has a positive influence on sbes pre sales activities after sales activities marketing performance and marketing effectiveness. We also analyze the impact on business performance. Shilpa chheda student of master in philosophy business management at d. The impact of marketing sales relationship on business performance this study explores the marketing sales relationship and the impact it has on business performance. The study examined the impact of three marketing strategies product quality.

The impact of digital marketing on business in general will minimize the marketing costs by transforming from traditionaloffline marketing to a mix of offline and online marketing with a focus on. Boone claims that the internet offers businesses the chance to reach their customers in a number of unique ways and that one of the most important of these is the global reach of the consumer base that the internet is able to provide. E marketing helps businesses reach their customers in a wide variety of different ways.